At the time ‘not having enough cash’ must have felt very tough but as with so many entrepreneurs the constraints Peter unwittingly worked within have shaped the business today. Stylish ‘country town’ stores, a cutting edge digital offer and confident in-house marketing are hallmarks of the business today.
New businesses like new products have a seemingly endless series of options but focus is what entrepreneurs and innovators need. The fewer options we have the more time we have to get things right. The more we have to do ourselves the more we develop our judgment muscle, our confidence and ultimately innovation leadership. Have you got too much money, too much time? What would happen if you created tough, eye watering constraints? Maybe things might just move faster and with more passion?