About Matt

Matt Kingdon
Chairman and Chief Enthusiast

There's a clue in Matt's job title about the reality of his role in ?What If! As he says "I've always been an enthusiast, for my kids, my football team, my company and what we stand for. In business I've realised how useful it is make goals tangible and how important it is to relentlessly engage everyone with the excitement and stretch of the journey".
At ?What If! Matt works with senior client leaders who are similarly enthused with innovation but often stuck as to how to make it happen. He co-founded ?What if! in 1992 and led the business to not only grow rapidly but come first in the Financial Times ‘Best Company to Work For’ in Europe awards an unprecedented two times (2005 and 2006).  When he's not doing this he's banging the drum for innovation. He is co-author of the best-selling innovation text 'Sticky Wisdom'. He frequently speaks and key notes conferences, providing unique perspective on the bear traps awaiting organisations as they attempt to transform from sleepy giant to nimble innovator.
Prior to ?What If! Matt worked with Unilever marketing their broad brand portfolio, first in the UK then SE Asia and the Middle East.  Matt lives in London and his hobby is having cartilage removed from his knees following marathons he shouldn't have run.