Publications and Reviews

The Science of Serendipity:
How to Unlock the Promise of Innovation in Large Organisations

"The ultimate ‘how to’ guide for the corporate innovator! Matt is the champion of all those hard working people trying to make innovation work at scale."
Sir Charles Allen, CBE

"In an inspirational and practical book, Matt explores the ‘logic of magic’ at work and gives us new tricks to make it happen!  Read only if you are ready to behave according!"
Marc Mathieu, Senior Vice President, Unilever

"One of the rare business books that you will actually read from start to finish."
Julian Birkinshaw, Professor of Entrepreneurship and Innovation,
London Business School
Innovation. The word might make you think of Silicon Valley. But innovation isn’t the sole province of start-ups. They didn’t invent it, and they’re not always the ones from which we can best learn.

As Matt Kingdon argues in The Science of Serendipity, it’s corporate innovators battling within large, established organisations who are the field’s real heroes. Tapping into 20 years of experience on the front lines of innovation—bringing new products and services to market and helping organisations become more creative—Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to see—and seize—opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success?

In a conversational, jargon-free style built on a practitioner’s observations and anecdotes, The Science of Serendipity traces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If you’re looking for a guide in your fight against the corporate machine, this is the business book for you.

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14.11.12 - Economia review The Science of Serendipity
Click here for Economia review by Richard Cree

20.12.12 - Review by Collaborative Innovation
Click here to read how serendipity fuels online collaboration and innovation

26.2.13 - Managment Today reviews The Science of Serendipity

18.3.13 - Third Sector book review

01.4.13 - BA business Life review The Science of Serendipity

01.05.13 - Director Magazine book of the month review