Why stimulants are the answer for most of us
Later and in contrast another speaker, Nick Hughes, previously with Vodafone and developer of the Kenyan mobile money platform M-Pesa told us that he could only get traction on the idea after attracting £1m of external financing. This funded a prototype which enabled the project to move through the system.
I suspect there are two sorts of large companies in the world; First there are a very limited number (4 or 5; maybe 3M, Google, IBM, Apple…..) with innovation DNA who have the ability to reproduce in different forms naturally and secondly, all other companies. These are the leviathans for whom innovation is an alien activity. They require a dose of corporate Viagra to get them going. An injection of something different – a cocktail of freshness and bravery from outside their organisation.
So there’s a new way of looking at innovation – if your organization doesn’t do it naturally then what’s your ‘stimulus’. You never know it might be fun!